Doing Business in Asia: the importance of Intellectual Property protection and enforcement
Both South-East Asia and China are growth markets which provide ample opportunities for Hungarian businesses. Yet, the process of entering and/or remaining in foreign markets requires patience, perseverance and the right preparation, such as finding a trustworthy business partner and bridging cultural gaps. One of the elements that is often neglected, especially amongst SMEs is protection of Intellectual Property Rights (IPR) (e.g. trademarks, patents, copyrights, trade secrets, industrial designs). These rights are your core business asset, and need to be protected not only within the confines of Hungary or the EU, but especially when entering foreign markets where your products might be at risk of being copied. A strong IP strategy and portfolio is a key to attracting investors, and a key to success.
Created by: Michal Klaczynski