EYES - Emerging Young EntrepreneurS Developing entrepreneurial spirit in Slovakia and Hungary

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You have visited an effective platform designed in the framework of the EYES project implemented within the Interreg V-A Slovakia-Hungary Cooperation Programme in order to educate and train idea owners/startups and other emerging entrepreneurs and young people who plan to develop business ideas especially in Slovakia and Hungary.
This platform is part of a cross-border training network enabling all individuals to address the socio-economic changes and to obtain qualifications necessary in a knowledge-based economy. We offer training material and thematic articles on various topics such as internationalization, IPR, access to finance, innovative business plans etc.

The information displayed on this platform will help you to

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Improve your entrepreneurial spirit, competences and skills
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Increase your knowledge in subjects of your interest
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Start your own business and be self-employed
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Get professional support for the future development of your enterprise focused on innovation
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Participate in competitions, thus gain access to real investors, business angels and seize the opportunity of valuable networking and experience sharing and learn about best practices
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Use relevant consultancy and mentoring services by getting in contact with our authors

Study Materials

Videos

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Vidar Andersen Master Pitch Training - Budapest Enterprise Agency - 22.11.2018 Budapest

Master Pitch Training with Vidar Anderson, the outstanding startup expert and educator of the international startup world in Budapest on the 22 November 2018. The event was organised by the Budapest Enterprise Agency for startups, enterpreneurs. The...
What will I learn?
  • Experience and learn how and when to use the different types of pitches
  • Develop fundamental pitching skills to create and perform your pitches with confidence
  • Understand what startup investors are looking for
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Stepping out on a cultural journey: John Graham at TEDxNagyerdő

With more than 20 years experience working in manufacturing, training and consultancy, John has a wealth of experience and expertise helping companies and their people succeed globally. He currently provides business communication and intercultural s...
What will I learn?
  • Why should you step out of your own cultural frame of references
  • Complexity of culture
  • Frame of references

Presentations

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Doing Business in Asia: the importance of Intellectual Property protection and enforcement

Both South-East Asia and China are growth markets which provide ample opportunities for Hungarian businesses. Yet, the process of entering and/or remaining in foreign markets requires patience, perseverance and the right preparation, such as finding...
What will I learn?
  • Different types of IP (copyright, trademarks, trade secrets, patents, designs)
  • IP Regime in China and South-East Asia
  • Prevention and enforcement mechanisms
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International Marketing

International marketing is the application of marketing principles in more than one country, by companies overseas or across national borders. International marketing is based on an extension of a company’s local marketing strategy, with specia...
What will I learn?
  • Basics of go-to-market strategy
  • Market research - how to make it most effective
  • Sales and marketing channels
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Pitching Masterclass

THEORETICAL CONTENT • What is pitching and why is it so important?• What are VCs looking for?• What are the different investor classes?• What are the three different types of pitches and how are they connected?• What are the...
What will I learn?
  • What is pitching and why is it so important?
  • Experience and learn how and when to use the different types of pitches
  • Master how to successfully pitch your startup
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Ten commandments of good blogging

Our invited expert Ms. Marie Stracenská will introduce how to best prepare and use your company blog. 
What will I learn?
  • What we like about good blogs –inspiration
  • Briefly about creative writing
  • How to cope with headlines
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Business planning training

Whether we talk about export opportunities or other business issues or personal goals, sometimes we cannot see the gap between our aims and the ways or direction of our pursuits. Maybe because we ask the wrong questions, or our approach is unbefittin...
What will I learn?
  • Business Model Canvas
  • Empathy Map
  • The six thinking hats
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Building a brand

Our invited expert Ms. Simona Kubán will introduce entrepreneurial considerations on generic product versus a love brand. Building such a brand should be based on a long-term communication strategy of a start-up/company. Another challenge...
What will I learn?
  •  How to avoid having a generic product and build a love brand?
  •  Are the purchase decisions based on rational or emotional benefits?
  •  How to elaborate a long-term communication strategy and what are its musts?
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Doing business in the U.S.

What will I learn?
  • Linving in Atlanta
  • International Climate
  • Business environment & costs
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Lean startup management

  -          Presentation about Lean Startup method Within the framework of the Workshop, it was possible to learn how to: -          get fast and chea...
What will I learn?
  • How to get fast and cheap feedback from real users with the help of experiments, even without a finished product
  • How to conduct on-site customer interviews and develop a prototype to test your business idea – even without technical know-how - in just a few minutes using free tools
  • How to present your product as a business model within a short time using business modeling tools
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Business Environment

What will I learn?
  • Factors Determining Marketing Environment
  • Risk in International Environment
  • Business Environment Analysis
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Company Management

What will I learn?
  • What is management?
  • Areas of Management
  • Management Functions
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Fundamentals of marketing,Purpose of marketing approach in company management

What will I learn?
  • Forms of marketing
  • Relationship marketing
  • Segmentation, Targeting and Positioning
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Marketing Strategy, Planning and Growth Strategies

What will I learn?
  • Marketing strategy
  • Marketing Plan
  • Determination of Mission and Goals
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Marketing Mix- Product

What will I learn?
  • What is the product?
  • Main categories
  • Product Policy
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Marketing Mix-PLACE

What will I learn?
  • Distribution strategies
  • Intermediaries and Their Role in Distribution Channels
  • The Functions of Distribution Channels
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Marketing Mix-PRICE

What will I learn?
  • Types of costs
  • Price
  • Price Policy
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Marketing Mix-Promotion

What will I learn?
  • Goal of Marketing Situation
  • Personal Communication
  • Communication Mix
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Financial Management

What will I learn?
  • Capital Structure
  • Sources of Finance
  • External Sources of Finance

Prezis

Documents

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International Marketing

International marketing is the application of marketing principles in more than one country, by companies overseas or across national borders. International marketing is based on an extension of a company’s local marketing strategy, with specia...
What will I learn?
  • Basics of go-to-market strategy
  • Market research - how to make it most effective
  • Sales and marketing channels
folder_open Document

6 Steps to Elevator Pitch Stardom

Imagine stepping into an elevator and sharing a ride with someone who has the power to change your life. The key holder to the doors of success, sales, … for you, your team, your company, is standing right there beside you. So close you get th...
What will I learn?
  • Set an objective
  • Mind map your pitch
  • Write a persuasive and exciting script
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Client Management Process

What will I learn?
  • Service Provider Manager’s role in a client management relationship
  • Client manager skills
  • Client management process

Others who have been using it

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About the authors

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